Interactive and inspiring communications is one of the major trends of our time. From the business perspective this means including consumers in product development.

We honoured this trend and asked frequent-flyer young adults in Hong Kong, Milan and New York what they thought about air travel and how they wanted to fly in the future.

Trend research - the future examined together with the consumer

Air travel is a multidimensional experience made up of numerous communications and interactions; meetings of people, products, form language and values. At the centre of everything are the consumers, who make choices based on their earlier experiences, impressions and knowledge.

Read more

Creativity breeds success

Sir Ken Robinson, a renowned leader in the development of creativity, innovation and human resources, puts it well, “Creativity is today as important in education as literacy and we should treat it with the same status."

Read more