Business continuity is based on profitability. An ability to create visions is one of the prerequisites for success. Corporate social responsibility has traditionally been considered as a phenomenon separate from core business.

But what would a CEO do if including the principles of sustainable development in his company’s core business would triple a single day’s sales? It is hard to resist profit.

New business models 

“In the future there’s going to be larger variety of choices for travel; flying will be much more flexible. Behind these various travel opportunities there will be different business models. For the individual passenger, for instance, leisure travel could be free of
charge on cruise ships carrying thousands of customers. The business is based on rental fees of the shops, wellness areas
and restaurants and advertisements. In addition, airlines charge for special personalised services.”

It's hard to resist profit

Corporate social responsibility issues were once considered to be a phenomenon outside business, but this is no longer the case. What, as a company CEO, would you do if incorporating sustainable development into your core business would triple one day’s sales as a consequence of you agreeing to spend a part of the profit on combating climate change while lowering your costs? It is hard to resist the profit.

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